This weekend, Disney's original movie "Camp Rock" debuted to 8.9 million total viewers, becoming the network's number 2 most-watched original movie debut, second only to High School Musical 2. The film, which features musical performances from the Jonas Brothers, drew 3.5 million kids age 6-11 and 3.4 tweens age 9-14, which, according to Disney, outnumbered the recent American Idol season premiere and finale on Fox. Starring Joe Jonas as astray rock god Shane Grey and Demi Lovato as the talented yet uncertain Mitchie, "Camp Rock" tells the story of talented teens fighting for stardom at a prestigious summer camp for wannabe rockers. Musical numbers include the cast performance of "We Rock," as well as the Jonas Brothers' "Play My Music." Leads Joe Jonas and Lovato share the film's musical motif "This Is Me" in a duo remniscent of High School Musical's "Breaking Free" (performed by Zac Efron with Andrew Seeley and Vanessa Anne Hudgens). In February 2006, "Breaking Free" leapt from it's #86 Billboard Top 100 debut to #4 and spent 54 weeks on the charts. After the immediate success of "Camp Rock," we anticipate "This Is Me" becoming the next tweeniepop chart-stomper.
Also in the outlook for upcoming hits is the Jonas Brothers' new single, "Burnin' Up" from their soon-to-be-released CD "A Little Bit Longer." At the end of the film, the 'Jobros' premiered the music video for "Burnin' Up," which also features David Carradine and Disney star Selena Gomez. The album, to be released on August 12, 2008, will be the third for Nick, Kevin and Joe Jonas. "Burnin' Up" was officially released to radio stations on June 20.
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