Somewhere between 6 and 8am each weekday morning, nearly all of us are stumbling through a morning routine. The lucky ones among us are able to hop out of bed with enviable vigor to enjoy a quick workout and a bowl of Wheaties. The rest of us spend some time exercising our right to "snooze" and then perform some acrobatic combination of getting dressed, brushing teeth, and eating breakfast all while walking out to the car. As we pull out into the highway, however, the great majority of us then face the daunting task of the morning commute - and the even greater challenge of choosing a radio morning show that will have us walking into work wide-awake and well-informed. But for as many cars as there are pouring through the intersection through which we'd like to turn left, there are just as many preferences for the perfect morning show. How can a radio station tailor its morning content to deliver a fresh angle that'll satisfy the majority of the jam?
Here at MusicMaster, we wanted to find out what the word was on the streets. We surveyed individuals aged 18 to 60 and simply asked them what they like and don't like about their morning show of choice. Here's what they had to say...
- 37.5% of them noted that they wished their morning show featured more music. One individual pointed out: "I listen to FM radio. If I wanted a lot of talk I would switch to an AM talk morning show." Some of these respondants noted that while they do enjoy what the morning personalities have to offer, they would like to hear a few more songs in a row, rather than - as one put it - "all about what their kids did last night."
- To that point, 50% noted that they did not like it when the morning radio personalities went on about their personal lives. While these topics can add to the liveliness and humor of the program, many of the listeners found that if they did not relate, they weren't all that interested.
- Another 50% said they listen to the morning show specifically to hear news, weather and traffic. Some of these replied that they prefer news topics that are of general pop culture appeal or are offbeat, to give them "something to talk about with coworkers during lunch." While half of these respondants specifically listened to an AM news talk radio stations, the other half listened to FM radio. Yet many of these FM listeners noted that by listening to this brand of news, their "IQ lowers by several points" based on the topics covered and the comedic slant.
- Despite this, 37.5% wrote that they do appreciate the humor of the radio personalities. Some preferred it in small doses mixed in with the meat and potatoes, while others tuned into their morning station specifically for the humor. One listener wrote: "their conversation (however pointless it may be) keeps me engaged and awake during my drowsy commute" while another wrote: "I want something that will keep me up to date on news, sports, weather, traffic, and celebrities, but in a way that really gets me pumped for the day ahead."
In general, it seems that listeners who prefer hard core news will tune in to that brand of station, while the listeners who turn to their favorite FM stations - top 40, country, rock, urban, or whatever the case may be - are divided on whether or not they want talk or music. But nearly all of the listeners who got their news or entertainment from the personalities' discussions wished that this talk covered topics of broader interest and in a manner that was witty and engaging, rather than mindless and repetitive. After all, with triple Venti lattes churning in the stomachs of stressed out nine-to-fivers, it's not hard to find inane conversation and incessant guffaws to cause a bit of morning sickness.
Wednesday, July 30, 2008
Sunday, July 13, 2008
That's How They Do It In Dixie
As a style of music, Dixie is a form of jazz that developed in New Orleans in the early 20th century and spread to Chicago and New York City in the 1910’s. The style featured brass bands marches, ragtime, blues, and polyphonic improvisation of horns over a rhythm section featuring piano, guitar, drums, banjo, bass or tuba. With one instrument, typically a horn, playing variations on a melody, a ‘front line’ of other instruments would improvise around that melody. Standards from the Dixieland collection include “Basin Street Blues” and “When the Saints Go Marching In” and the work of Louis Armstrong’s All-Stars.
However, Dixie is also a cultural region of the southern U.S, typically including the eleven southern states that seceded from the Union to form the Confederacy in the time of the Civil War (South Carolina, Mississippi, Florida, Alabama, Georgia, Louisiana, Texas, Virginia, Arkansas, North Carolina and Tennessee). This area, in the minds of those living there, is the traditional “Old South.”
The unofficial anthem of the Confederacy during the Civil War was known as “Dixie” or “Dixie’s Land” and was written in 1859 by composer Daniel D. Emmett, who was actually from the North. Though this was the first official use of the name Dixie, the origin of the word is found elsewhere. There are, in fact, three popular theories:
1. The term refers to currency that was privately issued from banks in Louisiana. The ten dollar notes were labeled “Dix” from the French word for ten, and known as Dixie’s by the English speaking residents in and around New Orleans. The Cajun-speaking parts of Louisiana came to be known as “Dixieland” with the term later encompassing the entire South.
2. The word might also refer to Mr. Dixy, a perhaps mythical slave owner on Manhattan Island, where slavery was legal until 1827. As Dixy was so kind to his slaves, they longed to go back to “Dixy’s Land” upon being freed. This term, reflected in Emmett’s tune “Dixie’s Land” came to refer to a mythic place of happiness and material wealth. Whether or not Emmett brought the term to the south with his ballad or if it was already established is a matter of debate.
3.Some others believe that the term came from the Mason-Dixon line, a territorial boundary between Maryland and Pennsylvania that divided the United States into the northern and southern states. Though it was established in the 1760’s, it became the demarcation between free states and slave states in 1820.
Whether you live in the south or have simply passed through, and whether you collect Dixieland Jazz or simply can hum a few bars of “When the Saints Go Marching In,” you’ve been exposed to this historically rich cultural bouquet. Whichever of the above theories is correct, we find it interesting to reflect on the history of the term. Which do you think holds the most weight?
However, Dixie is also a cultural region of the southern U.S, typically including the eleven southern states that seceded from the Union to form the Confederacy in the time of the Civil War (South Carolina, Mississippi, Florida, Alabama, Georgia, Louisiana, Texas, Virginia, Arkansas, North Carolina and Tennessee). This area, in the minds of those living there, is the traditional “Old South.”
The unofficial anthem of the Confederacy during the Civil War was known as “Dixie” or “Dixie’s Land” and was written in 1859 by composer Daniel D. Emmett, who was actually from the North. Though this was the first official use of the name Dixie, the origin of the word is found elsewhere. There are, in fact, three popular theories:
1. The term refers to currency that was privately issued from banks in Louisiana. The ten dollar notes were labeled “Dix” from the French word for ten, and known as Dixie’s by the English speaking residents in and around New Orleans. The Cajun-speaking parts of Louisiana came to be known as “Dixieland” with the term later encompassing the entire South.
2. The word might also refer to Mr. Dixy, a perhaps mythical slave owner on Manhattan Island, where slavery was legal until 1827. As Dixy was so kind to his slaves, they longed to go back to “Dixy’s Land” upon being freed. This term, reflected in Emmett’s tune “Dixie’s Land” came to refer to a mythic place of happiness and material wealth. Whether or not Emmett brought the term to the south with his ballad or if it was already established is a matter of debate.
3.Some others believe that the term came from the Mason-Dixon line, a territorial boundary between Maryland and Pennsylvania that divided the United States into the northern and southern states. Though it was established in the 1760’s, it became the demarcation between free states and slave states in 1820.
Whether you live in the south or have simply passed through, and whether you collect Dixieland Jazz or simply can hum a few bars of “When the Saints Go Marching In,” you’ve been exposed to this historically rich cultural bouquet. Whichever of the above theories is correct, we find it interesting to reflect on the history of the term. Which do you think holds the most weight?
Friday, July 11, 2008
Genius Workshop Date Change
Due to a scheduling conflict, we have moved the date of our next
MusicMaster Genius Workshop to Thursday, October 9, 2008.
If you are just a beginner, or looking to take your MusicMaster skill set to the next level, you should
mark your calender and plan to attend one of the upcoming regional MusicMaster "Genius" Workshops. We will cover a variety of basic and advanced topics in this full day session. The tuition of $495 includes the opening night reception and dinner, one night hotel, continental breakfast, and lunch. Space will be limited, and early registration is encouraged. Contact Mark Bolke at mark@mmwin for registration or additional details.
Learn more about this workshop in this article on our forums. (signup required)
MusicMaster Genius Workshop to Thursday, October 9, 2008.
If you are just a beginner, or looking to take your MusicMaster skill set to the next level, you should
mark your calender and plan to attend one of the upcoming regional MusicMaster "Genius" Workshops. We will cover a variety of basic and advanced topics in this full day session. The tuition of $495 includes the opening night reception and dinner, one night hotel, continental breakfast, and lunch. Space will be limited, and early registration is encouraged. Contact Mark Bolke at mark@mmwin for registration or additional details.
- Chicago - Thursday October 9th, 2008
- Dallas - Tuesday December 16th, 2008
- Tampa - Tuesday January 13th, 2009
- Boston - Tuesday March 19th, 2009
- Los Angeles - Thursday April 16th, 2009
Learn more about this workshop in this article on our forums. (signup required)
Tuesday, July 8, 2008
Genius Workshop Schedule
If you are just a beginner, or looking to take your MusicMaster skill set to the next level, you may want to mark your calender and plan to attend one of the upcoming regional MusicMaster "Genius" Workshops. We will cover a variety of basic and advanced topics in this full day session. The tuition of $495 includes the opening night reception and dinner, one night hotel, continental breakfast, and lunch. Space will be limited, and early registration is encouraged. Contact Mark Bolke at mark@mmwin for registration or additional details.
* Chicago - Thursday October 2nd, 2008
* Dallas - Tuesday December 16th, 2008
* Tampa - Tuesday January 13th, 2009
* Boston - Tuesday March 19th, 2009
* Los Angeles - Thursday April 16th, 2009
* Chicago - Thursday October 2nd, 2008
* Dallas - Tuesday December 16th, 2008
* Tampa - Tuesday January 13th, 2009
* Boston - Tuesday March 19th, 2009
* Los Angeles - Thursday April 16th, 2009
Saturday, July 5, 2008
Australian Radio Pioneer Retires
If the push for online radio content and next year's introduction of digital radio has got you anticipating big change, you're in company with Paul Thompson, founder and CEO of DMG Radio Australia. Feeling that these events have created a "natural watershed to retire" the 65-year old CEO of DMG Radio Australia plans to step down to a non-executive chairman role in October, leaving control of the business to managing director Cathy O'Conner. Mr. Thompson states, "As radio transforms itself into a multi-platform medium, Cathy will be a CEO who ensures DMG's leadership role in this evolution." In keeping with the evolution, DMG is currently investing in digital media properties and creating a team responsible for providing content through station websites, including interactive advertisements and online promotions. DMG is also looking forward to the January 1, 2009 introduction of digital radio, which will allow broadcasts in higher-quality supplemented by content such as scrolling images and text.
Mr. Thompson's legacy includes building two national radio broadcasting networks, first as the founding CEO of the Austereo Group, which he managed for 15 years before it was sold to the Village Roadshow. In 1996, Mr. Thompson was approached by the British Daily Mail & General Trust Group (DMG) and asked to consolidate regional radio stations to form DMG Radio Australia, which was later sold for $193.5 million to the Macquarie Media Group (MMG). In 2002, Mr. Thompson was one of two inaugural inductees into the Commercial Radio Australia Hall of Fame.
DMG Radio Australia has established eight FM and one AM stations in Australia, including the Nova music stations in Syndney, Melbourne, Brisbane, Adelaide and Perth - top FM stations among the 18 to 39 crowd, Star 104.5 on the Central Coast, the Vega stations in Syndney and Melbourne - aimed at the 40+ baby boomer crowd, and Adelaide's number one talk station FIVEaa - DMG's first purchase. In the time since its inception, DMG has invested around $550 million in Metropolitan licenses and currently employs over 500 people. DMG's impact on Australian radio includes innovative strategies, such as increasing the impact of advertising by never playing more than two ads in a row. In addition, Mr. Thompson has aimed to counter the "standard" feel of radio by directing his programmers to play untested music in a broader variety, placing wildly differing genres back to back and eliminating the kind of radio that DMG stated "unfairly pigeonholed" its listeners.
Subscribe to:
Posts (Atom)
Posts
